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2 200521 롯데백화점 제옥스 아니타블로퍼
Mario M. Polegato, inventor and entrepreneur (GEOX), Italy
Meet Mario Moretti Polegato, founder and chairman of GEOX -- Italy's largest shoe making company and one of the world's largest casual footwear brands. Formerly a winemaker, he invented a breathable shoe dismissed by most in the industry. So he decided to enter the shoe trade himself.
Case study: Breathable Shoes - Branding Success through Patenting
http://www.wipo.int/ipadvantage/en/details.jsp?id=893
By Jean-François Arrou-Vignod for WIPO.
1 200521 롯데백화점 제옥스 레이탄로퍼
Mario M. Polegato, inventor and entrepreneur (GEOX), Italy
Meet Mario Moretti Polegato, founder and chairman of GEOX -- Italy's largest shoe making company and one of the world's largest casual footwear brands. Formerly a winemaker, he invented a breathable shoe dismissed by most in the industry. So he decided to enter the shoe trade himself.
Case study: Breathable Shoes - Branding Success through Patenting
http://www.wipo.int/ipadvantage/en/details.jsp?id=893
By Jean-François Arrou-Vignod for WIPO.
1 200521 롯데백화점 제옥스 레이탄로퍼
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